The Natural Grocers® Heroes in Aprons Fund

We established The Natural Grocers Heroes in Aprons Fund, a nonprofit organization recognized by the IRS as a 501(c)(3) charitable organization in 2020. The objective of the organization is to provide short-term financial assistance to good4uSM Crew members or their immediate family members who have encountered severe economic hardship due to sickness, natural disasters, or other unforeseen circumstances. Learn more about the fund or how to donate.

Heroes in Aprons Bag Fundraiser:

Heroes in Aprons Bag Fundraiser


Natural Grocers® Crew Members


Bettering The Lives of Our good4U Crew and Community

Established in response to the Covid-19 pandemic, the Heroes in Aprons Fund embodies Natural Grocers’ Founding Principles of commitment to its good4u Crew members. Since its inception in 1955, charitable giving has been a company mainstay—co-founder Margaret Isely kept a community food cabinet at the first store from which she would give families in need the ingredients for a nutritious meal. Over the subsequent decades, Natural Grocers has developed enduring partnerships with various charities that better the lives of the communities in the 21 states the company serves. Charitable partners include organizations that focus on fighting food insecurity, fostering sustainability and protecting the planet, providing relief to communities impacted by natural disasters, civil rights advocacy, and scholarship endowments for students attending Historically Black Colleges and Universities (HBCUs).


“Our good4u Crew and communities are the backbone of this company and supporting their health and wellbeing goes beyond free nutrition education and affordable, nutritious groceries,” commented Kemper Isely, Natural Grocers Chairman and Co-President. “Along with our customers, we have always been active supporters of our good4u Crew and causes that sustain the flourishing of our communities. We are proud to officially launch Heroes in Aprons to further our continued charitable efforts.”


How To Donate

Heroes in Aprons relies primarily on corporate donations from Natural Grocers and individual donations from customers. Funds will be collected throughout the year from sales-based giveback programs, as well as company initiatives centered on current events and community needs.

Anyone interested in donating to the Heroes in Aprons fund can do so by check, written to “The Natural Grocers Heroes in Aprons Fund” and mailed to:

The Natural Grocers Heroes in Aprons Fund
12612 W. Alameda Pkwy
Lakewood, CO 80228